Stand Out from the Crowd: How to Get More Bookings for Your Holiday Home (Even If It’s on a Park)

You own a beautiful holiday home on a holiday park. Cozy interior, well-maintained, and ready for guests. But still… your accommodation is listed among dozens (sometimes hundreds) of similar homes on the park’s general website.

You have little influence over how it’s presented, you often can’t share your own offers — and during the low season, bookings tend to drop.

Sound familiar? Then it’s time to take matters into your own hands. With a smart mix of styling and social media, you can stand out, attract attention, and generate more direct bookings.

1. Styling: Make Your Property Stand Out

Even though many houses look alike in layout or location, the interior is where you can really make a difference.

💡 Simple styling tips that work:

• Play with color: Add personality with accent tones – think cushions, throws, or artwork. Don’t be afraid to be bold, but keep the base neutral.
• Create cozy corners: A reading nook, a coffee bar, or a photo wall adds extra charm. These spots also photograph beautifully!
• Focus on the details: Quality bedding, fresh wildflowers, or a stylish lamp make a big difference.
• Design Instagrammable spots: Guests love to share beautiful surroundings.
• Use professional photos: High-quality images dramatically boost your online appeal. It’s worth hiring a professional. Make sure you own the rights to the photos.

2. Social Media for Your Holiday Home: Capture Attention Yourself

Promoting your rental on social media doesn’t have to be complicated. You don’t need to be an influencer to get results. A little visibility goes a long way.
 

👉 Where to start?

Facebook & Instagram: Your Digital Storefront

• Create a dedicated page for your property (e.g. "Forest Villa De Zwaluw – Veluwe"). But… make sure to choose an original name that sticks!
• Post your best photos, key info, and a direct booking link that leads straight to your property (e.g. via OvernachteninStijl).
• Share regularly: photos, local tips, guest reviews, last-minute deals, etc.
• Use stories or reels for quick and fun updates.
• Tag local businesses and the park to expand your reach. Do you already know great shops or restaurants you love? Create content while you’re there!
   

Content ideas that perform well for your holiday home (make sure the content quality is high)

• 📸 A stunning view or interior shot
• 🥐 Breakfast on the terrace
• 🌲 A local walking tip or hidden gem
• 💬 Enthusiastic guest review
• 🔥 Last-minute deal
• 🐾 Pet-friendly? Show it off! 
   

3. Create Your Own Identity, Beyond the Park Listing

Just because you’re listed on the park’s central page doesn’t mean you can’t take action. Through social media, your own content, and OvernachteninStijl, you can give your rental its own identity.

What can you do?

• Use social media to share more photos, stories, and guest experiences.
• Offer your own promotions during quiet periods (e.g. “3 nights = pay for 2”).
• Create a profile on OvernachteninStijl to increase your visibility.
• Collaborate with local businesses (welcome gifts, restaurant discounts, etc.).
   

Conclusion: Your Property Is More Than Just ‘Number 47 on the Park’

As an owner, you want more control over your bookings — especially during low season. A bit of styling and a smart online strategy can really make a difference. We offer an all-in-one service to help you boost your bookings!
 

Boost Your Bookings from Just €90/Month

Looking to increase direct bookings and automate your accommodation management? Boostmybookings offers an all-in-one platform that connects your property to the most popular booking channels, supports your daily operations, and enables direct reservations through your own branded website.

What do you get?

• ✔️ Property Management Software
• ✔️ Advanced Booking Engine
• ✔️ Direct Booking Website Templates
• ✔️ Smart Payment Solutions
• ✔️ Channel Management (connect to all major OTAs)
• ✔️ Automation & Professional Consultancy

Connect with International Travelers!

Do you want to connect with travelers from all over the world and benefit from more automation and professionalization of your accommodation? We take the hassle of OTA management off your hands and ensure better direct revenue. Our clients include hotels, B&Bs, apartments, and vacation rentals across Europe. We go further to improve automation, save time, and grow revenue — especially through direct bookings.
 

Ready to Take Control?

Get in touch and let’s talk about your property and goals.

📧 diet@boostmybookings.com
☎️ +31 50 234 0150

Visit the Website & Learn More → 

*Prices from €90/month excluding VAT. Available for properties in the Netherlands and abroad. An advertisement/listing is also possible: annual fee of €175,- excl. VAT plus 10% commission per booking.

So, make your holiday home stand out!